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It’s a little bit of a Baader-Meinhof phenomenon. Inspiration comes from everywhere and anywhere. Ideas are constantly popping into my head. For me that can be at my desk, at a park, the library, etc.Īny unusual places or circumstances where you got an idea for a new innovation in carry? I enjoy working in a quiet place without distractions. Where is your most creative space and why? They utilize multiple colored materials to create different moods inside buildings, similar to picking fabrics and colors for a bag. The interior design industry is another source for my inspiration. Car seats are essentially bags tailored to fit foam inside. For example, I draw a lot of inspiration from the material combinations in luxury car interiors. I like to pay attention to objects around me, regardless of what they are, and make note of interesting designs or materials. What are your main channels for your creative inspiration? Utilizing this wealth of knowledge helps us improve our designs with every new project we tackle. Over the past twelve years we have experienced all kinds of successes and failures. It’s a learning process in which we discover more about ourselves and our audience. Having a deep understanding of how people use their bags and the importance of functionality ensures that we consistently create great products. As a Senior Product Designer for booq, Kema Subsomboon has his finger on the pulse of creativity and innovation within the brand and we were eager to discover more about his design inspirations and insights and how these shape booq’s line of carry…Īre there any key insights that guide your stuff? What do you know that most others haven’t realized?ĭesigning bags requires a harmonious blend between human and functional elements. There’s a focus on functionality, organization and keeping tech secure and protected, with aesthetics that can grace the office or the local cafe with equal ease. Booq creates a range of sleek, modern carry aimed at the creative professional.